The Innsbruck Card costs €79 for 48 hours in 2026 (child 6 to 14 €39.50); Innsbruck Tourismus lists the 24 hour card at €69 and the 72 hour card at €89. Hours run from first use, each sight counts once, and city buses and trams, the Sightseer and the Swarovski shuttle are included.
At 2026 ticket prices, day one in summer adds up to about €89 for an adult (Top of Innsbruck plus Zoo €61, Hofburg Imperial Apartments €10.50, the Golden Roof Museum, City Museum and City Tower combi €10.50, and an IVB 24 hour ticket €7.30), so even the 24 hour card saves money. Day two adds Swarovski with the shuttle (€38), the Bergisel (€12) and another day of trams (€7.30), taking two days to about €147 against €79 for 48 hours. Day three adds Ambras (€18 on site), the Patscherkofel return (€33 in summer 2026) and trams: about €205 against €89 for 72 hours.
In winter, day one without the zoo still comes to about €84, so the card wins there too. It is worth less for under 19s, who enter the Hofburg, Ambras and the Tiroler Landesmuseen free anyway, and in November, when the Nordkette (2 to 19 November) and Ambras are closed.