Old town, museums and city tours
Rated 4.8 out of 5 by 33 GetYourGuide reviewers
A lively one-hour introduction to Tyrol that works in any weather: five rooms of holograms, virtual reality and 360-degree projections, right in the shopping centre on Maria-Theresien-Strasse. Families with children over 6, first-time visitors and anyone caught by rain will enjoy it. The one thing to know: it is closed on public holidays.
Starts inInnsbruck city centreAll year
Experience Tirol is inside Kaufhaus Tyrol at Maria-Theresien-Strasse 31, in the middle of the main shopping street. Shows start every 20 minutes; arrive 15 minutes before your slot, scan your ticket at the entrance and speak to one of the Experience Hosts, who will set you up with the free audio guide in English or Italian.
The story follows a father, Thomas, and his daughter, Anna, through five themed rooms covering Tyrol's history, culture, nature, art and sport. Each room uses a different technology, from holograms to a virtual reality journey back in time and 360-degree projections all around you.
Along the way you watch a ski jumper launch from the Bergisel, see the mountain fires burning on the summits, walk through Emperor Maximilian's Innsbruck as it was around 1500 and glide over the high peaks of Tyrol.
The whole show takes about an hour, so it slots neatly between a morning in the old town and an afternoon on the mountain. Lockers are available for your things, subject to space.
In winter
A warm, dry hour in the centre on a snowy or grey day, and a short walk from the Christmas market on Maria-Theresien-Strasse. It is closed on public holidays, including 8 December, Christmas Day, St Stephen's Day, New Year's Day and 6 January.
In summer
The ideal plan B when cloud covers the Nordkette or a summer storm rolls in, and a cool break on a hot afternoon. Opening hours run to 19:00 on weekdays, so it also fits after a day in the mountains.
Our summary of the reviews GetYourGuide shows on the product page.
Booking here can cost less than the €24 standard price at the venue, with free cancellation up to 24 hours before and your slot reserved.
Checked against the GetYourGuide listing on 20 October 2026. Prices and options change: the calendar shows the current ones.
Backpacks, large bags, luggage, prams and pushchairs are not allowed inside.
What to do. Use the lockers, or leave bags at your hotel before you go.
The venue closes on public holidays, and last entry is one hour before closing.
What to do. Check the calendar beside this page for open slots around Christmas and New Year.
Inside the Kaufhaus Tyrol shopping centre at Maria-Theresien-Strasse 31, in the city centre.
About an hour. Shows start every 20 minutes, and the venue asks you to arrive 15 minutes before your slot.
Yes, for children aged 6 and over. The listing says it is not suitable for children under 6 or babies, and prams are not allowed.
Yes. A free audio guide in English or Italian is included.
Monday to Friday 09:00 to 19:00, Saturday 09:00 to 18:00 and Sunday 10:00 to 17:00. It is closed on public holidays.
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Sources: getyourguide.com, experiencetirol.com. Checked October 2026. Photos: GetYourGuide.